Oh hey hello! Welcome to the first post, glad to have you. Let me bring you to where it all began, branding! Well actually there were a lot of steps before we got here, like developing the idea, the name, a strategy… but those aren’t is fun to look at.
To understand the evolution of the brand better I can add some context: Boopsnoot is a passion project. I’m a DINK (dual income no kids) 30 something who treats her pets like children but also is not really the target audience for bedazzled “dog mom” shirts. I wanted to make a brand that felt like me? Artsy, chill, and doesn’t take itself too seriously.
I am my own worst critic, I also am a perfectionist, I can also be a procrastinator. Combine all these things and add on the pressure of wanting to create something memorable. My whelms were runneth over.
